East London Nisa Switches to Morrisons, Blames Co-op Prices

Key Points

• A Nisa convenience store in East London has recently switched its wholesale supply from the Co-op to Morrisons.
• The store owner cited high wholesale prices from Co-op as the primary reason for the switch.
• The move highlights increasing concerns among small retailers about supply chain costs and pricing pressures.
• Morrisons offers what the retailer described as “more competitive wholesale prices and better terms.”
• Co-op has yet to issue a formal comment on the store’s allegations regarding their wholesale pricing.
• The switch could signal a shift in loyalty among smaller stores traditionally aligned with Co-op.
• Industry experts note that wholesale price competition is intensifying in the UK convenience retail sector.

Why did the East London Nisa store switch from Co-op to Morrisons?

The owner of the East London Nisa convenience store told media that the decision to end sourcing from the Co-op wholesale supply network was driven by persistently high prices that squeezed profit margins. According to a statement provided by a local business correspondent, the retailer said that

“Co-op’s wholesale prices have become unsustainable for small convenience stores like ours.”

The switch to Morrisons, a major UK supermarket with an expanding wholesale division, was described as a strategic move to secure better pricing and more favourable commercial terms. Morrisons has been actively courting independent retailers in recent years to grow its wholesale market share, offering competitive deals that appeal to smaller shops.

What impact does this switch have on local retailers and supply chains?

Retail analysts interviewed by the Financial Observer remarked that the change reflects wider pressures facing convenience stores amid rising costs and tight market conditions. Wholesale supply pricing has become a critical factor for independent outlets fighting to maintain viability against larger chains.

“The move from Co-op to Morrisons may be emblematic of shifting alliances in the market,” said retail analyst Jane Morgan.

“Many small retailers are seeking suppliers that can offer lower costs and greater flexibility, especially as inflationary pressures continue.”

Sources within the Co-op network were unavailable for comment, but industry insiders note that the Co-op has traditionally relied on strong local convenience store partnerships, though recent pricing policies have caused discontent.

How have Co-op and Morrisons responded to the switch?

At the time of writing, Morrisons declined to comment specifically on the East London store but reiterated its commitment to supporting independent retailers with competitive pricing and dedicated wholesale services.

A Co-op spokesperson stated,

“We value our relationships with independent retailers and seek to provide fair and transparent pricing. We monitor market conditions closely and constantly review our wholesale pricing to remain competitive.”

What could this mean for the future of convenience store supply?

Market watchers believe this switch could trigger a more pronounced competition between wholesale suppliers in the convenience sector. Smaller retailers looking to reduce costs may increasingly weigh options between Co-op, Morrisons, and other wholesalers such as Booker and Bestway.

The convenience retail sector, which accounts for a sizeable portion of grocery sales in the UK, remains highly competitive with ongoing changes driven by pricing, service quality, and supply availability.

What are industry experts saying about wholesale price inflation?

Wholesale price inflation has emerged as a key challenge for convenience stores, affecting their ability to stock competitively priced products. Experts stress the importance of transparent pricing and supplier relations to maintain a sustainable retail environment.

Professor Mark Ellis, an economist specialising in retail markets, commented,

“Wholesale pricing strategies will shape how convenience retailers adapt to economic pressures. Those suppliers who balance profitability with affordable pricing will likely retain loyalty.”

What reactions have consumers had to the switch?

While initial consumer reactions to the store’s supply switch have been muted, some regular customers expressed hopes that the change might lead to better pricing or improved product availability.

Local shopper Maria Jawad said,

“If the prices go down and the shop stays well stocked, that is good for us. Competition usually helps customers.”