Key Points:
- Event Date: Sunday, 21 September 2025
- Event Name: Saucony Run Shoreditch 10K
- Location: Closed-road race through Shoreditch, East London
- Organised By: Motiv Sports, organisers of Saucony London 10K and Hackney Half
- Sponsored By: Saucony, marking its second major London partnership
- Entry Fee: General entries from £35; charity entries from £25
- Charity Partners: Teams include Crisis UK, with a £250 fundraising target
- Accessibility: Open to runners of all levels; promotes inclusivity
- Atmosphere: Festival-style, with music, DJs, and live entertainment
- Cultural Focus: Race to celebrate Shoreditch’s creative, artistic identity
- Pre-registration: 8,000+ early sign-ups; first batch of tickets sold out
- Organisers’ Quotes: Excitement expressed by Saucony and Motiv Sports leaders
- Route Details: Finalised route pending announcement
As reported by Holly Brencher of Hackney Gazette, a new large-scale running event—the Saucony Run Shoreditch 10K—is set to take over the streets of East London’s Shoreditch on Sunday, 21 September 2025. The event, organised by Motiv Sports and headlined by global athletic brand Saucony, will feature a closed-road course welcoming runners of all skill levels in a celebration of sport, community, and creativity.
What is the Saucony Run Shoreditch 10K?
The Saucony Run Shoreditch 10K is a newly launched 10-kilometre running event scheduled for autumn 2025. According to Holly Brencher of Hackney Gazette, the race will take place on Sunday, 21 September 2025, offering participants the opportunity to run traffic-free through the iconic streets of Shoreditch.
The race is organised by Motiv Sports, the team behind other high-profile events like the Saucony London 10K and Wizz Air Hackney Half Marathon. Motiv’s events are known for vibrant atmospheres, strong charity engagement, and seamless race-day experiences.
Who is sponsoring the event and why?
Saucony, a major player in the global running market, is the headline sponsor. This marks its second major event in London, following the Saucony London 10K.
As stated by Cameron Black, Vice President and General Manager at Saucony EMEA, in Hackney Gazette,
“We’re beyond excited to take on our second big running event in the heart of London as a headline sponsor. Shoreditch as a location has all the cultural DNA for us to continue to target our focused lifestyle runner and bring something unique and disruptive for a big running event.”
Who can take part and what are the entry details?
The event is open to runners of all abilities, from seasoned athletes to complete beginners.
- General Entry Fee: £35
- Charity Entry: £25 (e.g., Crisis UK), with a minimum fundraising target of £250
Pre-registration saw high demand, with more than 8,000 runners signing up early and first-release entries selling out swiftly.
What kind of atmosphere can runners expect?
As reported by Hackney Gazette, the event promises to deliver more than a simple run—it will be a festival of movement and music, blending athleticism with Shoreditch’s trademark creativity.
Expect:
- Live music and DJs
- Cheering spectators lining the route
- Street art and urban scenery as a vibrant backdrop
- Community activations in key neighbourhood locations
Ian Allerton, Director of Operations at Motiv Sports, told Hackney Gazette:
“It’s really exciting to be working with Saucony on another race. The atmosphere at our London events is always brilliant. We are already counting down the days until the first Saucony Run Shoreditch and are excited to share further information on the route, tickets and so much more.”
What is the significance of the Shoreditch location?
Shoreditch was selected for its cultural relevance and creative energy. The district’s street art, indie fashion, and community spirit provide an ideal setting for a race that aims to go beyond sport.
As per Cameron Black’s statement to Hackney Gazette,
“Shoreditch as a location has all the cultural DNA… to bring something unique and disruptive for a big running event.”
Are there charity options available for runners?
Yes. Runners can join charity teams such as Crisis UK, where registration starts at £25. Participants commit to raising funds (targeting £250) to support Crisis UK’s efforts to end homelessness in the UK.
Other charities such as Alzheimer’s Society, Cancer Research UK, and Valley Hospital Charity have also partnered with the event, offering charity bibs and fundraising opportunities.
How does this event compare to previous ones by Motiv Sports?
Motiv Sports has a solid track record of delivering successful large-scale events. For instance, the Saucony London 10K in July 2025 sold out with 17,000 participants and helped raise approximately £500,000 for charitable causes.
The upcoming Shoreditch 10K aims to build on this momentum by offering another high-energy, high-impact event.
When and where will the route details be announced?
According to Hackney Gazette, the final route for the race is yet to be announced. However, it has been confirmed that it will involve a fully closed-road course through Shoreditch, giving runners a rare opportunity to traverse the neighbourhood without traffic.
Organisers have promised to share more information about the course, event-day logistics, and entertainment schedule in the coming weeks.
How can runners register?
Registration is already open via the official event platforms. Due to overwhelming interest, runners are encouraged to secure entries as early as possible to avoid missing out.
Why is the Saucony Run Shoreditch 10K considered significant?
The debut of the Saucony Run Shoreditch 10K represents a fusion of sport and urban culture. With strong early demand, a respected organiser, and the backing of a major sponsor, the event is expected to become a fixture in London’s annual running calendar.
Its design—welcoming, festive, and community-driven—resonates with current trends in urban health and recreation, especially in a culturally rich area like Shoreditch.
What’s next for the Saucony Run Shoreditch 10K?
With entries now open and planning well underway, organisers are preparing to unveil full details on:
- The race route
- Race pack distribution and logistics
- Entertainment lineup and neighbourhood activities
The countdown has begun, and Shoreditch residents, local businesses, and runners alike are preparing to embrace what could become East London’s most iconic new race.
